1. Look, here’s the thing — we rolled out a weekly video series last quarter, and our CTR jumped 15%, which felt legit. But truth is, tying those views directly back to revenue is still a bit fuzzy. Anyone else struggling to prove ROI beyond just engagement stats?

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1. Look, here’s the thing — we rolled out a weekly video series last quarter, and our CTR jumped 15%, which felt legit. But truth is, tying those views directly back to revenue is still a bit fuzzy