1. Look, we rolled out a short-form video campaign last quarter and saw a 25% spike in lead gen—but honestly, tracking actual sales impact still feels murky. Anyone have solid frameworks or tools for tying video views directly to revenue?

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1. Look, we rolled out a short-form video campaign last quarter and saw a 25% spike in lead gen—but honestly, tracking actual sales impact still feels murky. Anyone have solid frameworks or tools for tying video views directly to revenue? 2