Consumers don’t just want convenience anymore; they expect it as the baseline....

https://www.logo-bookmarks.win/consumers-don-t-care-about-our-design-award-aspirations-they-just-want-to-get

Consumers don’t just want convenience anymore; they expect it as the baseline. We’ve moved past the novelty phase. If an app makes a user hunt for a credit card, they’ll drop off instantly