For many people, Chiang Mai feels livable because traffic is lighter than in Bangkok, costs are lower
https://thaitripstjux358.rivertonbrief.com/posts/budget-living-in-chiang-mai-a-fixed-income-guide-for-expats
For many people, Chiang Mai feels livable because traffic is lighter than in Bangkok, costs are lower, and the atmosphere is noticeably more relaxed.