How a $15M Martech Firm Blew $120K on Link Building and Rebuilt a Real Vendor Evaluation System

https://lanecfop163.yousher.com/why-8-to-15-response-rates-reveal-the-hidden-cost-of-reporting-work

How a $15M Martech Firm Lost 12 Months and $120,000 to “Premium” Link Building In 2023 a mid-market martech company with $15 million in ARR hired three different link building vendors across 12 months