How an Agency Evaluation Scorecard Turned Vendor Chaos into Predictable Results in 6-8 Weeks

https://www.scribd.com/document/983196773/When-Marketing-Leaders-Get-Burned-by-Link-Building-Vendors-Sam-s-Story-132324

How a $25M E-commerce Brand Escaped Vendor Paralysis with a Scorecard Two years ago the marketing team at a $25 million direct-to-consumer e-commerce brand was trapped. They managed 12 active agencies across creative, paid media, SEO, and PR