Launching in Europe is rarely about your product—it’s about your trust...

https://europeanbusinessmagazine.com/business/reputation-management-for-european-market-expansion-a-strategic-guide-for-international-business-leaders/

Launching in Europe is rarely about your product—it’s about your trust footprint. Most founders underestimate how local media scrutiny can stall a rollout before it hits the 90-day mark