Personalization is no longer a bonus—it’s how we expect digital experiences to...

https://wiki-cable.win/index.php/Why_Do_Platforms_Invest_So_Much_in_Personalization_Technology%3F

Personalization is no longer a bonus—it’s how we expect digital experiences to work. Whether it’s streaming services suggesting shows you’ll love or retail apps highlighting products based on your taste, these tailored touches make life easier