Rank tracking is dying. AI Overviews have caused a 30% CTR drop across Europe,...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is dying. AI Overviews have caused a 30% CTR drop across Europe, so we are shifting to AI visibility and zero-click metrics. Agencies now need to provide live dashboards and schema-first content to feed AI models