Rank tracking is officially obsolete. With AI Overviews causing a 30% CTR drop...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is officially obsolete. With AI Overviews causing a 30% CTR drop across European markets, zero-click searches are now our reality. Enterprise SEO is shifting focus toward AI visibility tracking instead of traditional keywords