Retainers usually cap your agency margins at 30 percent. Use your shop as a lab...

https://charlie-wiki.win/index.php/How_Do_I_Avoid_Building_a_Bloated_SEO_Platform_Nobody_Buys%3F

Retainers usually cap your agency margins at 30 percent. Use your shop as a lab to package your manual workflows into simple software, which consistently hits 70 percent margins and gives you a real asset.