SEO retainers will always trap you at 30 percent margins because you’re trading...

https://yenkee-wiki.win/index.php/Outreach_Data_Entry_Is_Killing_Your_Agency%E2%80%99s_Margins:_Here%E2%80%99s_How_to_Fix_It

SEO retainers will always trap you at 30 percent margins because you’re trading time for money. If you turn your repeatable workflows into a simple internal tool, you can break that ceiling and start hitting 70 percent margins like a software company.