The campaign’s stated purpose is to invite people to explore Jesus

https://www.king5.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc

The campaign’s stated purpose is to invite people to explore Jesus, encouraging reflection that goes beyond any one religious tradition.