This article shows how ecommerce marketing works best as a connected system,...

https://deansmasterjournal.hexaforgey.com/posts/how-do-i-map-a-customer-journey-for-ecommerce-without-overthinking-it

This article shows how ecommerce marketing works best as a connected system, not a stack of separate campaigns. It connects acquisition, conversion, and retention so teams can see how a change affects CAC, conversion rate, and repeat purchases