Traditional rank tracking is dead. With AI Overviews causing a 30% CTR drop...

https://www.seo-bookmarks.win/legacy-rank-tracking-is-dead-with-zero-click-searches-and-a-30-eu-ctr-drop

Traditional rank tracking is dead. With AI Overviews causing a 30% CTR drop across EU markets, obsessing over blue links is a waste of time. Enterprise teams are moving to AI visibility tracking to account for zero-click searches