Trying to bury negative news by pushing it down with new content is like...

https://thebossmagazine.com/post/erase-com-guide-to-protecting-your-online-reputation/

Trying to bury negative news by pushing it down with new content is like putting a bandage on a broken bone. Suppression is just a game of whack-a-mole that leaves the original damage lurking on page two or three