Why Personalization Triples Response Rates - What Direct Response Alone Misses and How to Scale

https://www.mediafire.com/file/aomafblapvuei7v/pdf-94961-61268.pdf/file

How Personalization Triples Cold Outreach Response Rates The data suggests that generic direct response (DR) outreach averages reply rates around 1.5% to 3% in most B2B cold email programs