Why Technical Marketing Directors and SEO Managers Struggle to Evaluate and Justify Agency Selection to Executives: A Case Study

https://raindrop.io/rhyanntvke/bookmarks-65748523

How a $50M SaaS Company Blew $900K Before Rethinking Agency Evaluation The technical marketing director (TMD) at a mid-stage SaaS company with $50M in annual recurring revenue managed a $600K digital marketing budget